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Audience research
Nico Collins audience is mainly teenagers & young adults who enjoy pop & R&B music. His sub-culture consists of the alternative/gothic style, just not hardcore.
Spotify audience analytics.
Location numbers
A lot of Nico Collins fan base and audience in general seem to come from either the UK or the U.S, mainly being the most popular, Dallas, Texas & the 2nd most popular place, Chicago, Illinois, and of course, the 3rd most popular being the UK, probably just the general of the UK but London is listed as a big place. From what I can see here, his audience is mostly British and American, but other majorities are places based in Asia and even Australia, so clearly Nico has a big reach internationally.
As I mentioned above, Nico Collins has a style, which is alternative and indie, I am not talking about his music, but more his appearance, and from what I have seen on social media this carries out through his audience and how they dress. Below is a video of a fan off TikTok, and they dress somewhat similar to how he is dressed, maybe actually showing a bit of his own subculture, but nowhere near as big as other major artists, though he is still pretty major.
Audience style
As is pretty clear, both have a similar style of clothing, the person on the left having more of a goth/emo style and going with anime (not a bad one either), Nico Collins wearing alternative clothing which is also considered goth/emo style clothing, and from what I have seen on his YouTube channel, he like anime just a tiny bit.
Now for the important question....... What age range would primarily listen to Nicos music. My honest answer would be anyone from 12 - 30 considering not a lot of adults would prefer this style of music, not to say Nico Collins may or may not blow their minds. The age of music we live in now, it is mainly dominated by both Rap & pop which are extremely popular and sometime are mixed together by certain artists like Eminem for NF which are both accomplished rappers both using singing and rapping in their vocals. Nico Collins fits into both r&b and pop so he goes well with the current trend in the music industry, shame he isn't a mumble rapper :| (I hope he doesn't become one).
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