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SCG Client project
Research
We started by making a practise interview starring the best interviewee, Callum Wallace. I asked him about his weekend for the practise interview. We had 2 cameras set up at similar angles to be able to swap between them, I did some colour grading and moving the clips to fit Callum to the throne as he should be. I tried my best with the green screen but i would say better lighting would be needed. I tried to make the interview edit interesting, without too many cuts and changes, due to how they were set up, the two cameras colours were different so it was hard to get them the same, in my opinion, cam 2 which is the more detailed looking one is the best one. This will probably be useful when editing other interview footage in the near future for this project, and hopefully co-ordinating with the cinematography team would be a great idea.
Cinematography -
Cinematography is a key part of a successful interview. Without good camera work and proper framing, exposure etc, the interview could look extremely unprofessional and make the viewer lose interest very quickly. It is common to shoot the interview in 24-30 fps (frames per second) but this heavily depends on the rest of the project and what the post-production lead need from cinematography team or it could lead to inconsistent frame rates and choppy interviews, so it is very important to communicate on this. It is extremely common to use the rule of thirds and is very important. If not enough space is left on the rest of the frame, it could make the scene feel claustrophobic and feel uneasy, however if there is too much left, then it could lead to the scene feeling very airy and empty which is not good for interviews. This is where the rule of thirds comes in, it is very common to have the subject to the side, the other features may be added, such as text or images if needed. 24fps is best for cinematic shots and film whereas 30fps is mainly used for TV & broadcasts. For shutter speed, the traditional value is 1/50 as the subject is normally still or only moving slightly, therefore, this is ok.
Lighting -
Lighting is also one of the most important features for a successful interview. If there is not enough lighting, you will not be able to see the interviewee, unless they are trying to make the person appear anonymous, lighting is needed. if you use too much lighting, the shot can look extremely saturated, therefore making the viewers eyes burn and the will most likely stop watching. The best angle for the "key" lighting is 45 degrees on the subject, this is to capture perfect lighting on the subject and give them shadow to allow for a more natural look.
Location & Background
Location is big, if it is dull and boring, it could bore the viewer. The main subject may be the interviewee, however, a nice background can make all the difference, especially combined with nice and vibrant lighting. If a scene is dark, unless it is a horror interview or it is supposed to be dramatic, it won't look great with a fun and happy themed interview. An everyday area like a living room, or bedroom, or other places like a small cafe with not too much going on, or your own small cafe, places where it is not crowded but gives of a good feeling for the viewer, but as I said, this changes if you are going for another sort of theme. It is also a good not to have too many dark items in the background, and same with light so not to over contrast the frame and image, doing this will scare off the viewer. Natural backgrounds are normally the best, however it is where you can go which is where consideration needs to take place.
Risk Assessment
TikTok Video Research
TikTok videos are normally quick & fast paced, with several motion graphics to make the video more interesting. The most common form of video on TikTok is dancing & mimicking the words in certain audio.
Below are research mind maps about how TikTok works & how a successful & viral video can be made.
Here are a few examples of average users experience.
TikTok screen recording
Emile Sam SFX Advert
Random Funny Video
TikTok age rating
I am adding this as is a good base for the average target audience which is mainly teenagers. I don't have to really worry about Kora & nIndonesia because they are not within target distance which in this case is the west-midlands.
TikTok mood-board
LinkedIn Audience Research
The linkedIn audience mainly consists of entrepreneurs, brands & people looking to network out to other people.
This website details linkedin user statistics, mainly how many people use the platform, the amount of people on average per country. This gives me a basic idea as to the kind of people that use linkedin, what for & where they are.
Just as a reference, this is an example from a recent SCG linkedin post. This post details HNC in Mechanical Engineering (whatever HNC means). But the shapes & colours used go together very well which would also bring in an audience. The main SCG brand colours are blue & purple as shown in this post on the shapes outlines, with the bottom shapes being black & blue. The main background is white giving contrast (almost blinding the viewer) which is why a lot of companies can be seen having a dark & bright post to give the viewer the option of blindness, or being able to clearly read the post if using bright colours.
Below is a mind map detailing what should be in the edit & how it could gain more traction.
LinkedIn age restriction
LinkedIn mood-board
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